The Mad Men finale was overstuffed and all over the map, emotionally and geographically. Peggy did get to have it all, more or less (a generous nod to Peggy/Stan shippers). Joan chose her career and lost her eleventh-hour, too-good-to-be-true boyfriend, but who cares about him anyway? Roger and Megan’s mother lived happily ever after (I never could get behind this weird and pointless coupling). Pete flew off to become the King of Wichita.
And Don … His story, and the series, could not have ended more perfectly. In the previous two episodes, Don plunged deeper into the Dante-like symbolic death that began in the first episode of season 6, “The Doorway”. In “Lost Horizon,” he disappeared from McCann-Erickson as if he was shedding his skin; in “The Milk and Honey Route,” his stolen identity in shambles, he head out on a road trip searching for salvation in the form of the elusive Diana, but ended up in an Oklahoma motel that practically screamed “Purgatory.”
As the finale, “Person to Person” opened, it was late October 1970 (only a few weeks after the action in “The Milk and Honey Route”) and Don was racing a test car in the Bonneville Salt Flats in Utah. Apparently, some time after we left him at the Oklahoma bus stop in “The Milk and Honey Route,” he hooked up with a couple of car racers who agreed to take him to California in exchange for his staking their expenses. We soon see him talking on the phone to Sally, who betrays her mother’s confidence and tells her father that Betty is dying. In one of several moments that teased viewers’ hopes for “closure,” Don tells Sally, and then, in another collect call to Betty, that he’s coming home to care for his kids. Could it be that Don is going to finally get it together and be a selfless, responsible family man?
Nah. You could almost hear Matthew Weiner chuckling “Gotcha!” Both the resolute, resigned Betty and the newly grown-up Sally reject Don’s attempt at reconciliation. Betty tells him that she wants the boys to live with her brother and sister-in-law. So Don, a.), gets drunk, and, b.), continues on to California with the racer boys.
It’s no surprise that Don is headed for California. That’s where his lives as Don Draper and Dick Whitman converge. In the finale, he washes up on the doorstep of Stephanie, the hippie niece of the original Don Draper’s (now deceased) widow, Anna. When last seen, Stephanie was broke and pregnant, asking Don for money. Now, Don wants to give her Anna’s wedding ring, last worn by Megan. But Stephanie rejects the family heirloom. She tells Don — she calls him “Dick” — that she doesn’t understand or need his concern for her welfare. She’s heading out to a “retreat up the Coast” — probably the Esalen Institute in Big Sur — and Don tags along.
Don is an amusing fish out of water at Esalen, scowling through encounter groups as earnest, emotional souls try to reach their “human potential.” At one point, when Stephanie confesses her guilt over having hated being a mother (she gave up the baby), Don tells her the same thing he told Peggy after she gave birth to her out-of-wedlock child — to “move on,” “pretend it never happened.” Indeed, a heartbreaking, if somewhat conservative, thread that runs through the finale and the series itself is the depiction of children as collateral damage of sexual freedom and divorce amid the social upheaval of the ’60s (poor Sally and her brothers). Don and Stephanie argue and she leaves, taking her car and abandoning him at the retreat.
Once again, Don has been led to a place he doesn’t want to be, by a woman from whom he sought salvation, love and family, and he’s been left in limbo. He’s been rejected by his Draper family. He’s been rejected by his Whitman family. If he had sought to shed “Don Draper” and return to being “Dick Whitman,” that path has been closed off. He calls Peggy collect and breaks down; she tells him to “come home” to McCann. “They’d take you back in a minute … Don’t you want to work on Coca-Cola?” He hangs up and falls to the ground immobile.
But then along comes another women to guide him, an earth mother-y Esalen instructor who picks him up and coaxes him into the encounter group she’s heading. Don sits in the circle, looking lost and glassy-eyed. And then a middle-aged man named Leonard — pale, average-looking — starts talking about feeling invisible in his life, about wanting love, but never quite getting it. The man tells a story about a dream in which he was on a shelf in the refrigerator, waiting in the dark for the door to open and the light to come on and to be chosen. Don watches with increasing sympathy. When Leonard begins to sob, Don unexpectedly goes to him and hugs him, sobbing with him.
The scene is rich with imagery. Leonard wears a light blue sweater the color of holiness and healing; Leonard’s story of being ordinary, unwanted, unloved resonates with Dick, the whore’s unwanted child who grew up craving family and love. When Don embraces Leonard, he’s embracing his Inner Dick Whitman. He becomes whole.
If Don’s descent into Hell began with his affair with Sylvia, and if Oklahoma was Purgatory, then Esalen is Paradise. It just takes him a while to realize it. In the final shots of the episode, Don is standing on a cliff overlooking the ocean, haloed by the sun. And then he’s dressed in white, eyes closed, cross-legged on a bluff, greeting the morning with retreat-attendees of assorted age and race. As the camera pans in on Don’s face, the meditation leader guides the flock to give gratitude for “the lives we’ve led, the lives we’re yet to lead, a new day, new ideas, a new you.” A bell tinkles. The group, including Don, chant “Om.” Don gives a slow smile, a bell dings again. And then we see the famous “I’d Like to Teach the Word to Sing” Coke ad from 1971, with young people of all races and nationalities standing on a hillside, equating world peace with Coke. The episode ends with the last line of the jingle: “It’s the real thing.”
The only ambiguity in this ending is in its intent. Read one way, Don/Dick’s smile suggests that he has made peace with himself, has survived the traumatic ’60s and will enter the ’70s as a more enlightened person, a “new you.” Maybe he went home to McCann, sober and self-aware, and used his Esalen experience to create the Coke ad, because he genuinely wanted to teach the world to sing. (See photo below.)
But read it another way, and the tiny bell that rings after Don smiles becomes the cha-ching of a killer advertising idea. Don has finally made peace with his past, and in doing so, it cleared his brain of self-doubt, absolved him of his bone-deep shame; freed from these distractions, Don is now cleansed of outdated ideas about how to speak to the desires of the consuming public. The juices are flowing again. And, if we really want to take the cynical road about the result of Don’s epiphany, the Coke ad in its time represented the end of whatever was authentic about the hippie ethos. It co-opted “love and peace” to sell sugar water.
I’ll take the latter interpretation, in all its bittersweetness and complexity. Sure, Don Draper didn’t really create Coke’s “Hilltop” ad in real life. But in the Mad Men universe, it has Don Draper written all over it. Don spent the series searching for “the real thing,” needing to believe that it existed; he based his greatest ads, which hit the mark like spare, poetic arrows to the soul, on that need. In the end, what he takes from his journey is that his emptiness and loneliness is not unique, but his talent for reinvention is. But has he really changed? Maybe the smile is Don welcoming back his true self, the lie that is the real thing.
©Joyce Millman, The Mix Tape, 2015