Below is a promo video for the forthcoming boxed set of Bruce Springsteen’s first seven albums, which have been remastered on vinyl from the original analog tapes. In the video, a select group of Springsteen’s “most loyal” fans (that’s the wording the official Springsteen website used to introduce the video today) get a sneak preview of the remastered albums and share their thoughts. Let’s watch, shall we?
Notice something missing? To recap, the participants who are filmed discussing the new boxed set are, with one exception, middle-aged white guys. There is one younger African American guy and one young white guy who proclaims himself a “vinyl snob”. There is a blonde woman who is quickly seen in one of the first pan shots, but we never see her again and her opinion is not included. There is an older blonde woman in the background when some of the guys are talking, but she never speaks. Oh, and there’s a reflection of a woman passerby in the window of the record shop in the first shot of the storefront where the listening session takes place. Probably on her way to the nail salon down the street.
Look, I don’t know what happened when this focus group was created. Maybe the women spoke, but were edited out for one reason or another. Maybe an attempt was made to invite more women, but everyone had other commitments. Maybe the guys never got the memo that they were each supposed to bring a female Bruce friend. Maybe it’s a truth universally acknowledged that only guys can hear the subtleties of remastered sound quality.
All I know is, if you told me that this was an SNL Video Short spoofing Springsteen’s perceived fan base, I’d believe you. Actually, I’m still hoping it is. Just drop Bobby Moynihan as Chris Christie in there, maybe Taran Killam in a “Born in the U.S.A.” bandanna — boom, instant classic.
I have spent 36 years trying to explain to non-fans how wrong their stereotypical view of Springsteen’s music and his fan base is — the Boss isn’t just for (now, old) white guys, honest! But, hey, if official marketing material is going to reinforce that stereotype, why should I bother?
The irony is, Springsteen himself has long ago put the image of the E Street Band as a boys’ club to rest. The band has women in it, and their voices were an integral element of the 2012-14 tour. The audience has women in it, now more than ever. And think about these classic lyrics: “So Mary climb in, it’s a town full of losers, we’re pulling out of here to win”; “Come on Wendy, tramps like us, baby, we were born to run.” The Boss never excluded women from the journey, the rock and roll adventure. Which makes our exclusion from this promo all the more glaring. We are in this conversation, whether we’re invited or not.
©Joyce Millman, The Mix Tape, 2014